PPC Marketing Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

PPC Marketing is a form of advertising that is a sub-category of search engine marketing (SEM). PPC lets advertisers like you target web visitors with relevant ads when people search for particular phrases. Unlike organic listings, where it can take a long time and a lot of creativity to prove to Google your website should be at the top of a particular search.

PPC ads will be displayed on Search Engine Result Pages (SERP) and on pages throughout the web that customers visit after leaving the company page. Choose iCommerceDev for the best Pay Per Click packages to best fit your requirements at an affordable cost.

How does PPC work

Keyword research

Don’t take keyword research for granted. Some agencies delegate this task to the Client or even skip it entirely. Regardless of your industry, the words people are using to search with may surprise you. That’s why we take such a deep dive and make sure we leave nothing to chance.

Competitor analysis

Your competitors have a lot to teach us, even if it’s simply what not to do. Performing an in-depth analysis of your competition gives us a wealth of actionable knowledge that we can use to make sure we amplify the probability of early success.

Ad creation and testing

Pay-Per-Click is still content marketing. The efficacy of your campaign is going to be dependent upon your ad copy and its ability to convert the right prospects. Far too often ad copy is treated like an afterthought instead of a critical and core component.

Google analytics integration

Analytics integration is an essential component to Pay-Per-Click marketing that far too many agencies neglect. PPC is not a linear advertising model. Knowing how traffic interacts with your site offers a massive wealth of actionable data that shouldn’t be ignored.

Conversion tracking

The cardinal sin of PPC marketing is not tracking conversions. In our ten years in business iCommerceDev has seen more than half of the campaigns we take over from other vendors come completely without conversion tracking. This is called flying blind and it is inexcusable.

Unlimited optimizations

You can’t nickel and dime PPC. Limiting the number of optimizations means wasting time and money, two things no business has an excess of. We complete as many optimizations as a campaign can handle in order to ensure the greatest amount of success in the shortest amount of time..

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